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Why Southern Records Does What It Does.

It’s about motivation, about outsider music, about people who are driven to make music because they have to make it, and not because they want to be on the cover of a magazine or because they’re commercially motivated. It’s just a common mindset, really. It’s more important that we have the same way of thinking than what kind of music people are making (although that’s obviously very important as well). If I meet someone that’s making really great music – be it a band or label – that I really love, and I sit down and talk with them and don’t connect on a kind of business ethic sense, then I don’t want to work with them. It’s about the whole package.

—Allison Schnackenberg on why Southern Records does what it does.