It’s about motivation, about outsider music, about people who are driven to make music because they have to make it, and not because they want to be on the cover of a magazine or because they’re commercially motivated. It’s just a common mindset, really. It’s more important that we have the same way of thinking than what kind of music people are making (although that’s obviously very important as well). If I meet someone that’s making really great music – be it a band or label – that I really love, and I sit down and talk with them and don’t connect on a kind of business ethic sense, then I don’t want to work with them. It’s about the whole package.

—Allison Schnackenberg on why Southern Records does what it does.